If you are running a website without this knowledge, it will be difficult to know which new pages to make or which existing ones to improve to achieve your growth goals in organic search. What are people searching for online in relation to what you sell, and how often are they searching for those things? In SEO, keyword market analysis answers this question: ![]() ![]() My current vocation of SEO hasn’t yet taken me to navigating the galaxy on a starship, but it has taken me deep into keyword market analysis – and that’s something that can be made to (sort of) look like it’s from Mr Data’s computer terminal on the Enterprise bridge. ![]() This map of the Star Trek galaxy from Star Trek online has all my old favourites – the Federation stars & planets in blue (that’s us), the Klingon Empire in red, and even the ultimate bad guys – the Borg – in Purple on the right.
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